Friday, July 10, 2015
It is hubris to declare that something will never happen in business. Consider this statement. Sony Mobile's leader has no way of knowing whether the company can last in the phone market or not. Sony has been bleeding for years after losing its no.1 status as a consumer electronics company. It is an open question whether the firm will survive, much less catch up in mobile. Sony will need to break the hammerlock that Apple and Android systems have on the market. It is understandable that a new leader show confidence and some bravado to bolster employees, but there is such a thing as going too far. In the internet age, business is topsy turvy, constantly disrupted, ahead today and behind tomorrow. If that is what Hiroki Totoki is saying, he might have some justification for his belief, but he will need an extraordinary product to break through and Sony doesn't have much time on its side. There is a time for caution in public remarks.