Wednesday, August 26, 2015
How do you do PR for a business left to die? This is the conundrum facing Quicken, the personal finance software, that Intuit is selling off. Quicken was once the face of the company, but with the rise of cloud-based software, it no longer belongs in Intuit's portfolio. The question is whether it belongs to anyone else, and if so, how should it be marketed? Apparently as a declining brand, there isn't much in the way of income to be derived from selling the software. PR might be along the lines of "We're not dead yet." But that, of course, is a hollow statement for a tool that people rely on for years. Whoever buys the software, if a buyer is found, will need to ponder next moves carefully.