Monday, August 24, 2015
Resurrecting a by-gone brand is a tough PR job and none is more difficult than this effort. Cadillac was long known as the car for the demographic of 65 to dead, and it has had a tough time shaking that reputation. Today's models compare well to BMW and Mercedes but younger, affluent buyers would rather have the foreign mark. It is unclear whether moving the head offices of Cadillac to New York City is going to make much difference, especially with design and manufacturing remaining in Detroit. GM is willing to give anything a try to save the brand, and it has a proven leader in place who insists on Manhattan. So, it is off to the East Coast. One wonders why he didn't choose Los Angeles, which is the mecca for auto brands, but he has his reasons and time will prove him right or wrong.