Monday, August 03, 2015
This is an example of smart PR on the part of a chicken producer. Knowing the public has turned against antibiotics in the growth of animals, Perdue has taken the lead in producing meat that is free of human antibiotics. The step has taken a prolonged effort and changes in the way chickens are raised, but it has given the company the lead in the industry and a differentiation that is difficult to get with a commodity product, such as poultry. It is one more example of the statement, "PR is what you do, not what you say."