Monday, September 07, 2015
This fellow was a master of public relations. He knew what his customers wanted and he maintained a guarantee of satisfaction that built the company to what it is today. That L.L. Bean is a household name with an aura of quality is directly due to him. He should be placed in the pantheon of executives who have made a difference in American business. And, to think that he built his company in Maine, a state not known for large corporations or successful retailers. To executives who maintain that public relations cannot be achieved given the marketplace in which they operate, Leon Gorman is testimony that it can be done.