Friday, September 25, 2015
It happens in politics, in business and elsewhere -- the internal revolt. Dissidents rise in protest over an organization's actions and sometimes go public directly, such as Edward Snowden or indirectly through whispering to the media. There isn't much one can do from a public relations perspective. It is up to the CEO or organizational leader to confront the dissident and resolve the issue or to remove the dissident through changing his job or firing him. PR can only relate the actions taken and the reasons for them. The hard part is when an internal revolt is played out in the media. Frequently, journalists will take the side of the dissident, and there isn't much an organization can do to balance the picture. One weathers the storm the best one can while continuing to put accurate messages out to the public.