Monday, September 14, 2015
Collegiate rankings are a much fought-over area of education, and as the White House discovered, it is best not to do them. The reasons are clear. Using a single measurement ignores multiple outcomes. It is poor PR to proclaim rankings on the basis of one or even two measurements. The publicity factor is high, of course, as winning schools trumpet their positions and losing schools argue with the methodology. Publicity is not what rankings should be about. Rather they should measure real aspects of education and their outcomes. That is difficult to do no matter the yardsticks one uses.