Friday, October 16, 2015
It is a constant lesson in business, often repeated here, that no organization or individual is safe in the marketplace. In the last two days, we learned of two more examples of stumbles by major corporations -- American Express and Wal-Mart. This is why CEOs should exhibit a healthy paranoia about their businesses. Some thing or some one really is out to get them. The reputations of both companies are taking a beating and there is little either can do in the short run to stabilize them. It is a major reason why PR practitioners when writing about their organizations should stick to facts and remain modest even when business is going well. Always remember that everything can change tomorrow and the triumphalism of today can stick in the craw soon enough. Even businesses with long-term track records of success like Amex and Wal-Mart have their day of reckoning. No one is safe -- ever.