Monday, October 19, 2015

Protecting The Brand 

Amazon is suing more than a thousand freelancers for their phony reviews of products.  Amazon is concerned that such fakery will harm the credibility of its own review system.  The suit is important, although it won't stop false statements about products and services.  The web is too wild and free for one lawsuit to make a difference.  It is the epitome of an unregulated marketplace and a reminder to business people that free markets are not free but need basic regulation.  There is no surefire way to control the web.  Hence, the lawsuit.  Capitalists like to talk about open markets until they have to work in one.  Then they call for government control to rid the system of bad actors.  There is an element of hypocrisy that is amusing to the skeptic.  


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