Friday, October 09, 2015

Smart PR 

Volvo has publicly assumed the liability for accidents involving driverless cars.  This, of course, is restricted to accidents in which the car and its software are at fault and not accidents in which the driver or third-parties caused the collision.  This is smart PR on the part of Volvo to get regulators on board to certify driverless vehicles.  Although driverless cars have already traveled millions of miles in testing, they aren't permitted on the roads except in a few states like California and Nevada.  The onerous nature of getting permits can retard technology and slow the process down.  By taking the burden of accident protection on itself, Volvo has in a single stroke made regulation easier to handle.  Look for the other auto manufacturers to do the same thing.


Post a Comment

This page is powered by Blogger. Isn't yours?