Monday, November 16, 2015
The attacks in Paris were an example of negative publicity. ISIS wanted to let the world know it can strike wherever and whenever it wants. And, it was successful in that effort, killing 129 people and injuring hundreds more. ISIS leaders may be basking in their glory for what was achieved, but the rest of the world was horrified. The problem with negative publicity is that it motivates people and organizations against one. The tit for tat of the French attacks was bombing in Syria against ISIS strongholds. In other words, the rebel leaders are worse off today than they were on Friday night when the attacks took place. That is often the outcome of negative publicity.