Friday, December 04, 2015
It's a PR and marketing gaffe to have authorities seize your product because it is deemed unsafe. But that is what happened in the UK to the makers of hoverboards. Fifteen thousand were impounded for various electrical and other problems. That is pretty much all of the inventory for the holiday sales season. The inevitable question arises. What were they thinking? Surely, the manufacturers knew of the safety questions. Did they plan to overwhelm the authorities and thereby get some through? Did they ignore warnings? Did they stand behind their product as safe and dared the authorities to take action. Whatever it was, they are in a bind now. The hoverboard has been effectively excluded from the UK for failing to meet European safety standards.