Wednesday, December 02, 2015
Sometimes a company must publicly disavow use or abuse of its product. Here is a case. SAP, the software company, stated that its software wasn't the cause of problems that forced DHL,the German mail and courier company, to take a huge write-off. SAP supplied its software to a contractor who was tasked with installing it. The contractor ran into problems and the system has been delayed. The media had already fingered SAP as a party to the problems, and thus it was forced to clarify its position. It is an uncomfortable position. SAP almost certainly wants to remain a supplier to the contractor, but it needs to protect itself against a worse public relations fall-out should the entire project collapse. There will almost certainly be lawsuits and SAP needs to sidestep those as well. The best it can do is to divorce itself from a messy situation.