Thursday, December 17, 2015
It takes marketing insight and creativity to solve long-standing consumer headaches. Here is a successful example. Every householder has a need for maintenance services demanding capabilities beyond the householder's skill level. And, therein is the headache. One doesn't know who to call except by asking neighbors or clicking through web sites. The problem with web sites is that they don't tell one whether the service provider is prompt, knows what he or she is doing and charges a fair price. The Happy Home Company solves those issues. Rather than 10 or 20 calls, there is just one call to make, saving time and angst, and a case manager is assigned to the issue to make sure it is resolved. That is smart marketing.