Thursday, December 10, 2015
Smart PR
SAP, the German software company is doing well by doing good. It is hiring 650 workers suffering from autism to become specialist technicians. It turns out that people with the brain malady are exceedingly logical and attentive to detail. This is just the kind of worker SAP needs to debug software among other things. The company wins by taking on a group that hitherto was considered unemployable and by gaining important skill sets. One suspects that the company also is paying less for an autistic technician than for a software engineer. If the company's experiment proves successful, it will set a standard for other software companies to follow and the mentally handicapped will find themselves in demand. Smart PR is good business.
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