Monday, January 18, 2016

Still Don't Get It 

A situation like this shows that corporate leaders still don't understand transparency in the internet age. Why is it they still cannot grasp that bad news will come out in one way or another?  Why is it that they still believe that they can hide?  It's frustrating and must be the bane of PR practitioners worldwide.  Corporate CEOs need to understand that swift and full disclosure is the best medicine for a festering wound.  They need to tell their corporate counsel, worried about lawsuits, that the suits will come anyway and it only looks worse if a company tries a cover-up.  It seems simple enough but ego gets in the way.  One doesn't want to look weak in front of the public, so he lies.  Dumb and dumber.  


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