Thursday, January 28, 2016


Lack of transparency in a business breeds rumors and misperception.  Consider this case.  Apple is hiding the results of its watch sales.  There is no good reason for the company to do so unless expectations have not been met.  Hence, the obvious conclusion is that its watches are not selling well and might be a commercial flop.  If they are a success, why should Apple hide?  Citing competitive reasons is not enough to convince anyone for long.  If they aren't successful, Apple owes it to its shareholders to let them know.  As it was, the news for the company yesterday was not wildly good as it has been for quite some time.  News that its iPhone sales may have levelled off hit the market hard, but the company still performed well overall.  It still doesn't excuse Apple for failing to report its watch sales.


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