Friday, January 22, 2016
Volkswagen is saying that it cheated on exhaust emission tests in the US but not in Europe. Who will believe them? The company is about to learn the painful lesson of credibility. Once lost, there is little one can do to win it back other than transparency and time. Volkswagen will have to be extra diligent in the future in reducing emissions and may need a government presence in its engineering department to assure regulators that it is developing power trains that meet standards. The company has so compromised itself that anything it does voluntarily may be met with skepticism. It is a hard position to be in but Volkswagen did it to itself and has no one else to blame.