Thursday, February 25, 2016

Great PR 

Google has once again engaged in act of great PR.  It is offering to protect news sites from distributed denial of service (DDOS) attacks for free.  Google is doing this to protect the flow of information to the public and the most that the company will get out of it is the assurance that voices are heard worldwide whether or not governments or other critics try to silence them.  It is easy for the cynical to say Google has vested interest in the maintaining the information flow and it does.  The company, however, is making sure its interests align with the public weal.  This is true public relations.  The company will also gain the respect of the media who use its services and have been victimized by DDOS in the past.  There will come a time when that support will be needed because no company is entirely free of controversy and completely on the side of the angels.  Kudos to Google and its enlightened engineers.


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