Monday, February 08, 2016

Unwanted Publicity 

It is bad enough that one sponsors a race in which contestants stop and gorge on a dozen sugary donuts half-way through, but to have a runner drop dead in the middle of the challenge is unwanted publicity.  This is what happened at the annual Krispy Kreme challenge in North Carolina, a race that benefits the North Carolina Children's Hospital.  It is odd enough that runners have to ingest high-calorie donuts then run again but a Krispy Kreme donut is the antithesis of a healthy snack, which might be the reason race organizers originally chose it.  The gimmick backfired this time even though the runner apparently did not reach the point where he was forced to eat before continuing. There is a lesson here, which is to be careful of how you set up fund raising events.  They might seem worthwhile and fun at the beginning but as they carry on year after year, there is a chance the event can turn on one, much like it did with this race.


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