Tuesday, March 08, 2016

Great PR 

PR is what you do and not only what you say.  This is great PR.  Doctors Without Borders has been travelling to the trouble spots of the world for decades in order to provide basic medical care.  It makes sense that it would provide medical help and better living conditions for migrants in France.  The not-for-profit concern understands what needs to be done in the most desperate of situations and is not afraid to go into harm's way.  Several of its medical staff have been killed in recent months from bombing of its hospitals in war zones.  The French situation is easy by comparison.  Doctors Without Borders is a wonderful institution with worldwide impact and it deserves all the support it can get.  


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