Thursday, March 31, 2016
PR Crisis In The Making
Washington DC metro officials have announced that they might have to shut down the subway for a month to make repairs. Should this happen, it will be a PR crisis of major proportions. Washingtonians rely on the subway to get them to and from work and play. It is an artery below clogged streets and creeping traffic. Forcing tens of thousands of them to rely on buses and driving is nearly untenable. Why must the subway be shut down in the first place? Because it hasn't been maintained over decades. Deferred maintenance has now reached a level where the system cannot go on like it is. One can spread blame for this but what good would it do? The system needs repair or it will fall apart. The best advice one can give is to stay away from Washington during the shutdown.
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