Thursday, March 10, 2016
Amazon couldn't buy publicity as good as this. The column is a mash note to Amazon's Echo device that understands human speech and can perform a myriad of functions at one's command. The positive article comes from experience with using Echo and Alexa, its voice. The author found that it became more useful as days passed until it was part of the fabric of the family. Whether or not Amazon loaned the machine to the writer, the result was a highly positive time with it and an adoring article. This is the kind of publicity coup that can make the career of a practitioner.