Tuesday, April 19, 2016
Fast Response
You need a fast response when something like this happens to your company. Alaska Air knew it had a ticking time bomb if it did not repudiate the scam free ticket offering at once. As the company noted, it watches social media constantly and was able to pick up the phishing expedition quickly. Imagine if it didn't. Thousands of people would be coming to the company for free tickets that do not exist, and it would have been a PR crisis. Kudos to the people of Alaska Air for cutting off the hackers at the pass. They shouldn't congratulate themselves too strongly, however, because it can happen again at any time.
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