Monday, May 02, 2016

Politics And PR 

Dilma Rousseff, the president of Brazil is proving the need for PR in politics.  She is doing it through losing nearly all of her supporters and impending impeachment.  Apparently, Ms Rousseff has a volatile temper and icy condescension that alienates those whom she needs to govern.  It doesn't help that she is a political neophyte elevated to the highest office through the machinations of her predecessor, Luiz InĂ¡cio Lula da Silva, who, it is thought, could control her and see to it his agenda could be carried out.  Whatever the reason for her ascension from a career in the bureaucracy, she was thrust onto the national stage without the rough and tumble of elections and the need to build a base of support.  She has insisted on her way or else.  She lashes out at those who oppose her and uses vulgar language when she is angry.  She has isolated herself deliberately from politicians on every side.  It is little wonder her impeachment is moving forward.  She has the wrong temperament for higher office and disdain for relating to the public's representatives.


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