Thursday, May 26, 2016
When PR Turns Bad
Marissa Mayer took over as the CEO of Yahoo with a promise to turn it around. The media adored her and gave her heaps of positive ink. Now, four years later, the press is ugly and she is widely being touted as not up to the job. It is a hard come-down for her, but she can't be worried about negative media. She still has a job to do. Shareholders are unhappy, and her first duty is to them. Yahoo might be beyond retrieving in the Darwinian marketplace of the internet.and if that demands selling off the company in pieces, so be it. She must face the tough decisions and make them or find herself on the outside while others make them in her place. Her reputation also depends on the right action. Should she take a wrong step, it will be hard for her to work again as a CEO of another company if she desires to do so. At this point, she doesn't have a lot of time left and she can't afford more missteps.
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