Thursday, June 02, 2016
When something is well known and has a body of fans, the creator of that thing can use publicity sparingly as a tease. This is what author J.K. Rowling is doing with her Harry Potter franchise. She lets her fans know now and again some interesting point or facts not in the book series. She builds dimensions of her characters on her web site and in public speeches. She has a play coming out that examines the grown Harry and his family. Each action is designed to keep her fans wanting more, which they unfailingly do. There are not many products or creations that have the fan base and marketplace pull to make the tease successful. Movie production companies use it with film trailers that sometimes work. Companies will use the "coming soon" announcement to gain interest. But, for the most part, there is too much noise in the marketplace for people to care. Rowling is in a privileged position, and she is using it well.