Thursday, July 21, 2016
There was a time when Kellogg could market its Special K cereal as "nutritious", but that is not true any longer in the UK. Dietary guidelines have changed and so too the messages one can send to consumers. There was a time when one could say just about anything on a cereal box and get away with it. Now the labelling has to follow strict guidelines from both US and UK regulators. One might be tempted to say this is unwarranted government intrusion into the companies and food they produce, but there is no way for consumers to know what they are eating otherwise. One point is certain. PR practitioners and marketers no longer have the room to be creative with words like "nutritious" and "healthy".