Monday, August 08, 2016
Facebook has changed its news algorithm to get rid of clickbait stories from marketers. Good luck with that. As I write, marketers are finding ways around the algorithm to get their ad messages out. No set of instructions can encompass all possible variations of words. There is another way to get around the software fence, and it will be found. What Facebook has done is touched off a war with marketers that will incorporate attack and counterattack for months, if not years, into the future. Consider Google's algorithm to determine search ranking. Google is constantly improving it and shutting doors that marketers find open and exploit. Humans are more clever than computers. Facebook can never relax its vigilance under the assumption the problem has been fixed. The challenge is just starting.