Tuesday, September 13, 2016
Apple computer is facing a consumer trust issue. Its product purchasers are asking, "What have you done for me lately?" They are looking for another breakthrough Apple product or service and so far, they haven't seen one. Call it post-Jobs letdown or the way things work, but the truth is that innovation is not a constant in any company. There are times when a firm can fundamentally change the course of industries as Apple has done, but they tend to be few and far between incremental improvements. Tim Cook surely must be aware of this, but the pressure is on him to amaze Apple's customers once again. That it isn't happening fast enough has Apple fans worrying that the era of radical innovation is over. It is a PR issue for the company and one that is becoming urgent to solve.