Thursday, October 20, 2016
Samsung has a distance to travel to be a PR-oriented company. According to this story, it tried to bribe a Chinese man to keep his video of a burning Galaxy Note 7 out of public view. The man understandably refused. The question that remains is how can a major, international company be so dumb? The burning phones have exposed a deep quality problem, which Samsung must address immediately if it is to remain a credible supplier. Rather than trying to suppress the news, the company should concentrate its efforts on solving the battery problem for the next generation of devices. Nothing can done for the Note 7. Samsung's behavior in this instance is a demonstration that proper PR is not a given no matter the size of a business. One must always be on guard for arrogance.