Friday, November 11, 2016
PR And The News
Facebook has a problem with fake news. False stories keep appearing on its web site news and Trend feeds. Since a majority of Americans now get their news from social media, there is a premium on authenticity. Facebook understands its PR problem but it hasn't yet defined algorithms that capture fake news before it is reported. It might never achieve this. Humans are creative in finding ways around systems. What Facebook ultimately might have to do is to warn readers of the presence of phony news and counsel them to use judgment before accepting a story at face value. That would be a poor substitute for software, but it would be honest.
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