Thursday, December 22, 2016
An Odd PR Crisis
It is safe to say that Ikea, the furniture and home furnishing store, is the only chain in the world having this problem. Teenagers infiltrating its stores and conducting overnight sleepovers is an odd PR crisis. Any number of things can happen and none are good. The chain is right in trying to end the trend before it gets too far along. So far, 10 of its stores have had illegal sleepovers and more teens will try. They are motivated by a YouTube video, which shows two teenagers prowling the store at night when the store is closed. An Ikea spokesperson said it was no fun being in a store with its sensors activated, but that is unlikely to stop daring teenagers. Ikea might have to expand security until the urge to sleep overnight in it stores passes away.
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