Thursday, March 09, 2017


Some situations and companies are helpless.  There is nothing PR can do to save them or even to elevate them a little.  Consider Radio Shack.  It is bankrupt again.  The retail concept has no present or future.  Yet, there are still hundreds of the stores across the US.  Radio Shack used to be the source for parts and media like ham and CB radio.  There are few Americans left who use either.  The chain did not keep up with the rapid evolution of electronics or their availability from larger chain stores that themselves are in trouble.  It would be best for Radio Shack to stop trying and to close down for good.  Yet one more brand that ended in the dust bin of marketing..  


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