Thursday, March 16, 2017
Recognizing employees for their work is always good publicity and smart PR. Consider this case. A McDonald's restaurant worker went above and beyond the call of duty and saved a disabled passenger in her SUV. The company is proud of him and the standard of customer care he delivered. So, it publicized his action, and the employee is a hero for a day. He will be the envy of fellow crew members, but they can stand taller too that one of their own has done so well. What he did was positive for the brand and a community service. You can bet his parents and those who know him are collecting news clips and mentions of his valor.