Friday, April 14, 2017
Give Burger King points for a clever way to promote its Whopper hamburger sandwich. As you can see, BK employs Google to explain the make-up of its product. Google is not amused and has put a stop to it, but the publicity value for BK far exceeds the initial reach for the ad. It is an ingenious method to exploit multiple media in order to get a message across. Look for others to follow BK's example.