Friday, April 14, 2017


Give Burger King points for a clever way to promote its Whopper hamburger sandwich.  As you can see, BK employs Google to explain the make-up of its product.  Google is not amused and has put a stop to it, but the publicity value for BK far exceeds the initial reach for the ad.  It is an ingenious method to exploit multiple media in order to get a message across.  Look for others to follow BK's example.  


Post a Comment

This page is powered by Blogger. Isn't yours?