Friday, October 12, 2018

Search And Reputation 

One might not think search results from an online engine would be injurious to reputation.  Microsoft's Bing has proved that wrong.  The software produced racist answers for words like "Jew", "Muslim", and "black people."   Microsoft acknowledged that it needs to work on the responses and refine its algorithms but the damage was done. It seems the no. 2 search engine is that way for a reason.  It doesn't produce as satisfying answers as Google.  Microsoft has spent billions on Bing and gotten virtually nowhere.  It might be past time to give up on it and accept that Google owns the field both now and in the future.  Even if it doesn't, it has to work on its programming to prevent ugly results from showing in the future.


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