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Thursday, December 06, 2018

Good PR 

This is good PR because Corning has the technology.  It is not spin.  It is fact.  Corning's Gorilla Glass is being readied for a future with foldable phones.  It is already being made paper thin and bendable and it retains scratch resistance.  Corning showed off its ultra-thin glass to the reporter and let her tour the test "kitchen" where it is made in furnaces fired to 1800 degrees.  She was understandably awed by the process and wrote a puff piece.  That makes sense to anyone who has watched glass being made.  The crucibles, fire and manufacturing process can fill one with wonder at the ingenious skills of man.  Corning is showing what it does every day, and that is PR enough.

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