Friday, December 21, 2018
PR Problem
This is a growing PR problem for Amazon.com. Sellers on the giant's marketplace are being scammed by competitors with dirty tricks, some of which are outrageous. Amazon, in an effort to control misbehavior, has applied rigid rules that do not take into account the circumstances of each wronged vendor. It is a case of unbridled capitalism meeting bureaucracy, and it "ain't" pretty. The challenge for Amazon is that deception is so pervasive it cannot deal with every case without automation, but robotics overlook the actual for what appears to be the case. This is especially true when competitors put phony reviews on a vendor's web site then get the vendor kicked off for the practice, which Amazon automatically blames the vendor for doing. It seems no one at Amazon had anticipated such a dirty deed. One could chalk bad behavior to small players but it risks putting Amazon into a poor light with vendors it needs. Amazon has built a fortress of rules and protections for customers. In so doing, it has created a headache for itself.
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