Tuesday, January 01, 2019
2019
The New Year promises to be like any other in PR. Some will demonstrate it brilliantly and others will fail spectacularly. There seems to be a growing consciousness among corporations that what you do is more important than what you say -- the essence of PR. There will still be a body that associates the field with spin and some practitioners, notably those in political sectors, will again express cynicism about about the public and how it can be manipulated. It is too early to know at this juncture whether we will have a new president or not, but the current occupant of the White House is a practitioner of the Big Lie and a man without credibility, government shutdown notwithstanding. Experts will make predictions but they don't know. Events upstage expectations. Here is a hope your New Year is a good one and not stressful.
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