Tuesday, January 15, 2019


Android cell phone users sometimes wonder why they can't have right away the most recent version of the software.  The reason is that it must be matched and tested in multiple steps before it can be released in new phones.  This graphic explains the process in a creative and fun way.  It makes a technical process transparent and understandable.  It also burnishes the reputation of Nokia by showing the care the company takes to get things right.  It is smart PR and one hopes we can see more of it in the future.  


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