Wednesday, January 23, 2019
Poor PR
It is the lowest form of PR to game ratings, such as this case. Companies that want to make themselves look good have been placing positive comments about themselves on Glassdoor. It is an endemic problem that all ratings services have. There is a lack of honesty on both sides -- negative and positive reviewers. Some bear grudges and want to get even. Some have hubris and try to offset valid criticism. There is a valid question whether any public rating service can ever be indicative. As much as companies like Amazon try to get rid of bad actors, they find ways in. The only result of such gaming is that it vitiates the entire system. Who can trust any rating when one knows that some are phony? It is a headache for ratings services and for users.
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