Friday, January 11, 2019
Tiffany is practicing smart PR with its pledge to be transparent about the source and preparation of its diamonds. The company understands that its customers don't want to be associated with mines where workers are exploited or from countries where there is strife. So, it is telling everything it can about them and in the process, it is burnishing its image. One wonders why more purveyors of the precious stone haven't done the same. Perhaps they will now that Tiffany has shown leadership. In retrospect, it seems an obvious move, but many good marketing/PR actions seem that way. If it was so apparent, why didn't anyone else think of it a long time ago?