Friday, February 15, 2019
Conspiracy Theory
Among challenges the internet presents are wide dispersion of wacko conspiracy theories. Like this one. Chuck E. Cheese would no more reconstitute leftover pizza than an auto manufacturer would build cars from wrecks. Yet, a viral video made the claim and the company found itself in a crisis. PR practitioners must get weary of constantly monitoring the web for such stupidity, but it has to be done. There is no way to know when an allegation is going to surface nor where. The web requires vigilance and rapid response. The near immediate spread of false information worldwide is a downside to online communication. On the other hand, good news can travel as fast. There is no perfect communication system nor will there ever be.
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