Thursday, February 07, 2019
The end game in bankruptcy is rarely pretty. Reputations have been ruined and the PR is bad, but when there is a chance to salvage a business, it might be worth trying. This is the position that Sears finds itself in at the moment. It is still teetering on the edge of liquidation. A judge will decide whether to take a bid to keep the stores open or to shut the company down. Employees are unhappy. Creditors want Sears to end. It's a question of who gets pennies on a dollar of debt owed. There isn't much communications can do in a situation like this. It is in the courts and phalanxes of lawyers represent dozens of interests. Sears is a shadow of what it was and may never be again. If it survives, it will take years to rebuild its reputation as a retailer.