Tuesday, February 12, 2019
Odd PR
Microsoft is engaged in a bit of odd PR. It is slamming one of its own new products in favor of another. In this case, it is the software package Office 2019 compared to subscription service Office 365. Both have word processing, spreadsheet, slide making and publishing offerings, but Office 365 is regularly updated and Office 2019 is not. Microsoft used to update its packaged products, but it isn't anymore because it wants you to move to the subscription service, which provides the company with a consistent revenue stream. So, it is making fun of its own software. Moreover, it has crippled Office 2019 by withholding some features it has incorporated into Office 365. It might be smart marketing but it is dumb PR. It is telling customers that if you buy Office 2019, you're a second class citizen in the company's eyes. "Go ahead and buy it but we won't help you if you do." It would have been better had Microsoft done away with the packaged product altogether.
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