Thursday, April 18, 2019
PR Disaster
Samsung is trumpeting a foldable phone, but the device handed out only to journalists for testing have been failing. Some of the faults are due to removal of an essential layer covering the screen, but others were outright crashes. This is a PR disaster for Samsung. If the company puts the phone into production, it will have to fight the perception that it is buggy and its screens go blank. One wonders how much the company tested the phone before sending it to the media. Whatever the time length, it was not enough. Samsung can come back from this disaster, but it will do so if its foldable phones rarely fail for anyone at any time in the future.
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