Monday, May 06, 2019
The best kind of PR is that which you didn't seek but got anyway for what you do. Tesla has been criticized for its autopilot technology on its vehicles because it hasn't worked in well-publicized crashes. It must be heartening then for the company to get kudos from drivers who say the technology has saved their lives or prevented worse accidents. Admittedly, the reports are open to investigation, and the drivers themselves might have taken evasive maneuvers without realizing it. Whatever the truth, the positive publicity helps to bolster Tesla's reputation for safety, which it needs. The more stories that come to light, the better it is for the company and for public confidence in the vehicle. Tesla still has a hard road to travel as a car company. It continues to lose billions. It needs all the help it can get.