Monday, May 20, 2019
Smart PR
Facebook needs friends. It is being investigated for misuse of user data and for privacy breaches. That makes this all the more important. The company is employing customer location data to build disease prevention maps. It is part of its effort called Data for Good through which the company can use billions of records to show the movement of people from place to place. Health authorities can then better track the spread of disease. It is smart PR. It shows that data collection is for good as much as for commercial purposes. Facebook users might be less concerned about their data when they know it is being used for societal benefit. Kudos to the company for seeing this through.
Comments:
Post a Comment