Thursday, June 27, 2019
Credibility
Professional influencers on social media are losing their credibility. People are wising up to the fact they are brands and there to sell things. Moreover, there are too many of them and they are all doing much the same things. This is a marketing gambit that has reached maturity and is now on the backside of consumer awareness. There is still plenty of room for influencers but they need to take a more impartial role rather than hawking goods they are paid to promote. You can fool some of the people some of the time, but you can't fool all of the people all of the time.
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